Viewpoints

TV Ad Effectiveness

TV Ad Effectiveness

Make 'em laugh - humour boosts the effectiveness of TV ads

TV Ad Effectiveness

TV Ad Effectiveness

Christmas and celebrities make a potent ad cocktail

Product Placement

Product Placement

2010-11-18

Brands should be poised to embrace paid TV product placement

TV Ad Effectiveness

TV Ad Effectiveness

Scheduling ads in the right TV shows puts bums on seats

TV Ad Effectiveness

TV Ad Effectiveness

2010-09-22

Featuring children improves TV ad effectiveness

TV Ad effectiveness Insights

TV Ad effectiveness Insights

How marketers can increase the effectiveness of the 10-second spot

REALTIME INSIGHTS SPONSORED BY GOOGLE

REALTIME INSIGHTS SPONSORED BY GOOGLE

2010-08-03

Use Google’s free insights tools to turbo-charge all your ad campaigns

TV Ad effectiveness Insights

TV Ad effectiveness Insights

2010-08-03

Reflecting real fan experiences worked better than famous faces

Monthly Insights by Google - 24 June 2010

Monthly Insights by Google - 24 June 2010

YouTube Insight can give advertisers a greater level of understanding

Monthly Insights by Google - 10 June 2010

Monthly Insights by Google - 10 June 2010

Conversion analysis beyond last click with AdWords Search Funnels

Monthly Insights by Google - April 2010

Monthly Insights by Google - April 2010

Insights for online targeting with Double Click Ad Planner

Better together…How bringing marketing and customers services together leads to satisfied customers.

Better together…How bringing marketing and customers services together leads to satisfied customers.

When it comes to delivering a great customer experience, the role between marketing and customer services is often blurred. Marketing Week’s roundtable, in association with Vertex, got together Customer Service and Marketing Directors from well-known organisations like bmibaby, National Trust, BBC and French Connection to name a few, to explore how marketing and customer services can work better together to make brand strategies more effective.

Monthly Insights by Google – March 2010

Monthly Insights by Google – March 2010

Since launching Insights for Search in 2008, Google have been providing daily insight into what the world is searching for. Here are just a few ways to use Insights for Search.

Monthly Insights by Google – February 2010

Monthly Insights by Google – February 2010

Real-time insights - fast, free and at your fingertips!