Email Marketing

Activation campaigns: using email behavioural data to engage and reactivate your customers

Activation campaigns: using email behavioural data to engage and reactivate your customers

2013-11-26

Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.

Activation programmes are intended to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalised content.

In Yesmail’s whitepaper, you’ll learn: how to identify key subscriber segments; what the three different types of activation programmes are; and where email activation campaigns fit in your marketing portfolio.

Graduating from email marketing to marketing automation

Graduating from email marketing to marketing automation

2013-09-19

Marketing automation is a relatively new technology that offers tremendous opportunity — building upon your email marketing strategies to produce superior results. In this paper, we'd like to show you what marketing automation can do for you and help you decide if your organisation is ready to graduate to a marketing automation solution. If your organisation is looking to grow its revenue without adding to the workload, this could be the solution for you.

Ensure your email campaigns are meeting industry standards

Ensure your email campaigns are meeting industry standards

2012-11-12

Communicator Corp’s Email Benchmarking Report has been compiled from a wealth of response data, from email campaigns sent within the first six months of 2012. The report gives a high level of insight across a variety of different industry sectors to provide marketers with a series of valuable benchmarks.

White paper

Harnessing Social and Mobile for Email Marketing

Harnessing Social and Mobile for Email Marketing

2011-10-18

With the rise of social media and mobile communication, marketers must increasingly bridge the gap between mainstream and traditional channels, such as email, in order to be successful.

This eBook provides specific tactics to improve email mobile engagement and integrate social media with email, whilst helping you expand your brand’s mobile and social presence among your target audience.

Engaging Email Tactics: Segmentation & Targeting

Engaging Email Tactics: Segmentation & Targeting

2011-05-27

With all the messages that bombard consumers, segmentation is a necessary tool to improve message relevance and stand out. This eBook provides cutting edge tactics on:


  • Collection & organisation of data

  • Segmentation strategies to improve relevance

  • Sequenced & triggered messaging to improve targeting

  • Identification of KPIs to measure & plan future campaigns

Communicate more effectively with valid email addresses

Communicate more effectively with valid email addresses

2011-03-30

Are you confident about the quality of the email addresses you
currently hold and/or those you may be buying in from third parties?

Download our recent webinar to find out how to

- Improve customer services and brand perception
- Increase conversion rate on email marketing campaigns
- Have confidence in the data on your system and/or acquired from third
parties

How to become a trusted, respected & engaging email marketer

How to become a trusted, respected & engaging email marketer

2011-02-24

Trusted email marketers recognise that email communications need to be as personal and relevant as any other customer interaction. In this interactive paper, you'll learn how a few small steps can dramatically increase deliverability, get the best out of your data and create a good first impression with recipients and ISPs

Creating Engaging Email: Driving Subscriber Acquisition

Creating Engaging Email: Driving Subscriber Acquisition

2010-11-01

With all the channels and marketing messaging vying for customer's attention, it's becoming harder for marketers to not only remedy consumer attention deficit order but also find meaningful ways to drive customer acquisition. This eBook discusses how to use cutting edge strategies to increase acquisition through web analytics intelligence, social media and mobile marketing.

What B2C and B2B Marketers Can Learn From Each Other

What B2C and B2B Marketers Can Learn From Each Other

2010-04-23

B2B and B2C marketers are both fighting to drive revenue and prove their worth. Silverpop surveyed 1,800 marketers and found that the two sides can learn a lot from each other. Our latest white paper offers key findings and best practices.

Download your copy today!

Getting Serious About Social Media

Getting Serious About Social Media

2010-04-15

To help you navigate the social media waters and really understand how your brand can join the conversation via social media, we’ve asked the industry’s top social media experts to offer their insights to help you broaden your social media strategy.

White paper

7 New Email Marketing Tactics You Have to Use in 2010

7 New Email Marketing Tactics You Have to Use in 2010

To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop’s latest white paper gives you seven proven tactics that will set your campaign apart in 2010.
Download your copy from Silverpop today!

Delivering Intelligent Email

Delivering Intelligent Email

2009-10-21

Combine deliverability, relevance and creativity to drive more effective email

Most unsolicited email is summarily discarded as unwanted 'noise'. How can you make sure that your messages get through - and your customers get the point? Improve deliverability, relevance and creativity and get results with our simple guide.

White paper

Email Marketing Goes Social

Email Marketing Goes Social

While the world wide web continues to generate exciting new forms
of human interaction, including such Web 2.0 offshoots as social
networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new internet-based communication echnologies. Email and social networks represent such a nexus.

White paper