Even if you have fully functioning web analytics, these are useful techniques for taking your program to the next level. If you are diligent about following these steps outlined here you can put the energy back into your web analytics and enhance your chances of success, now and into the future.
No more boring webinars!
If you host boring webinars you’ll lose your participants — they will simply click away. With a few effective tricks, you can captivate your audience and ensure that your content will be remembered.
In this white paper, you'll learn how to:
• Convey your key messages with Aha! moments
• Condense a lot of information into small units
• Encourage participants to break their anonymity
• Considerably increase the effectiveness of your webinars
Download the free white paper.
What does your posture say about you? What about your gestures? If you want to maximise your impact in online presentations, you need to get a grip on your body language.
'Understanding how you look on camera and what angles work for you is an easy way to show your audience that you know what you’re doing and that they should listen to you.'
This brief provides 10 simple and powerful tips that will help you build confidence and credibility non-verbally during your online presentations.
Download the brief to learn:
• How to avoid making 'creepy' eye contact
• Ways to use micro-expressions effectively
• Why you should vary your vocal pitch
• And more…
In the offline world, personalisation is the norm. We expect people to make assertions based on our age, gender or even what we are wearing. Whether it’s a sales clerk recommending clothes based on your style or your local shop keeper remembering your name, it is just human nature.
The problem is, when we’re online it’s harder to think this way. Many companies have not translated their business objectives to the online world, meaning much of the budget allocated for online platforms is spent on SEO and user experience, often at the detriment of wider objectives such as ‘what do we want our website to do?’
Compare most sites, with their nineties counterparts, and fundamentally nothing has really changed. Yes, they’re more appealing and easier to use, but have they evolved in what they do and how they do it?
This white paper looks at why website personalisation really matters and how you can build more engaging websites by tailoring your content for different segments to reflect offline experiences in the online world.
In the internet-driven 24/7 business cycle, the brand has broken out of marketing and communications to establish a pre-eminent position at the heart of any successful organisation. What tools can best manage and optimise its impact and ensure the brand makes an accountable contribution to the balance sheet?
• Before jumping in with fixes, companies must determine the best opportunities
To find improvement opportunities that will have the biggest impact on the customer experience and business metrics, companies need to start their digital improvement projects by analysing web and app analytics, operational data and multiple forms of customer research.
• Great digital experiences don’t happen by accident — they must be actively designed
Firms need to take a rigorous approach to digital improvement projects. This means learning — and then sticking to — a user-centred design process that includes research, analysis, ideation, prototyping and testing. Digital teams that need help in this area can tap into a variety of external research and design agencies.
• Digital experience improvement projects must support established business objectives
To maximise digital budgets and ensure ongoing funding, companies need to deliver web, mobile and tablet touch points that align with core brand attributes and support business objectives such as cost savings, revenue generation and loyalty building. Key to this work: creating a unified customer experience.
When it comes to loyalty programmes, the key question for many marketers is not 'why' but 'how'. This e-book helps answer that question with practical advice, including insight and real-world examples on key aspects of loyalty marketing.
Areas covered include traditional points-based rewards programmes, emerging channels such as mobile and social and how to best measure programme effectiveness.
Download this guide and learn about best practices for loyalty programmes and how to make them:
• Fun and interactive for your connected customers
• Relevant and personalised with appropriate offers
• Real time and contextual
• Seamless across channels and devices
• Mobile will transform your entire business — not just your digital business
Mobile has the potential to transform every aspect of your business, from sales and marketing to your workforce and internal processes. 2014 is the year that companies will lay the foundation for this evolution.
• Asia will inspire innovation...
India and China are already the largest mobile phone and smartphone markets in the world. They are also the fastest growing. For those companies that want to do business outside of the US or Europe, look especially to China to learn how to reach a mobile-first audience on slow networks and feature phones.
• ... while analytics push performance
Marketers must leverage current context and insights to evolve their ability to serve customers in their mobile moments. Static experiences will fall flat. Companies will ramp usage of the cloud’s computing power to design next-generation smart apps.
• Hype around 'cool stuff' will continue to distract companies
Trendy technology is fun, but it doesn’t drive business results. However, many marketers will focus too much energy and budget on increased experimentation with edgy devices, to the detriment of core mobile strategies.
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter.
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behaviour and interests.
- How Twitter's tailored audiences fits in with the other advertising formats
- Finding your custom audience of new and existing customers
- Step-by-step campaign setup: how to get started with Twitter's tailored audiences
'Advancing practices in real-time marketing', a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
Download 'Advancing practices in real-time marketing' to learn:
• How marketers are using their data as the foundation of the real-time approach
• Why activation of data requires a balance of technology and planning
• Why change management is an essential activity
It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximise the value of their data, improve engagements and effectively measure effectiveness. While automation technology also helps companies become more data driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
The Marketing Automation Simplified Guide offers an introduction to the Five Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimise data and targeting, email marketing, lead nurturing and scoring, content marketing and sales/marketing alignment.
Rule: don’t market on Wikipedia. (Well, maybe.) While it is a major faux-pas to overtly place promotional materials on this grass-roots information resource, you should ensure your own organisation’s entry and references are the best they can be. This guide dispels some myths and offers safe strategies to help you get the most from Wikipedia. Read it now.
Notice the middle word in customer relationship management (CRM)? That’s no longer simply the interactions between the sales rep and a buyer. Your customers are online and wired in the personal lives, exposed every day to the most innovative and creative media at the touch of a button. They impatiently expect the same of you in their business dealings: instant answers to instant questions. Your CRM system should be able to respond to the pervasive info hunt. This guide can show you how.
The captain of a ship probably can’t repair the propeller shaft, but he or she at least knows where the engine room is. Social marketing is not just for junior staff or others to deal with or do. CMOs must have a working understanding and even participate in the ever-evolving world of B2B social media. This guide gives some quick introductions and pointers on how the CMO can get the most from social. It’s the only way to keep that ship on course. Read it now.
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales.
To succeed in this new business climate, smart businesses are adapting and realising that the next frontier is to read and respond to the 'digital body language' of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads and email responses.
Thousands of marketers spend countless hours building up organisational brands; writing copy for emails, crafting video storyboards, maintaining blogs and so on.
But few put the same level of energy and enthusiasm into their personal brands. This guide gives tips on how to position yourself as a trustworthy expert in your chosen specialty — all to better the reputation of the company.
Read it and expand your own brand.
Your usual methods for getting loads of work done are bogging you down. Surprised? You’re not alone. Adding resources, sending more emails and 'keeping busy' are common strategies most marketers endorse without knowing the real consequences. Don’t be in the dark. Read this e-book to discover five myths preventing you from getting real work done.
In today’s fast-paced marketing environment, you are constantly being asked to increase productivity and report on what you’re working on. At the same time, there are frequent interruptions and new work requests while you’re juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar?
Read this e-book to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them.
You know your in-house creative team offers real value to the company, but you don’t have the insight to prove it. You may think that’s just the way it is - but it’s not. See how you can prove the value of your in-house creative team and get the recognition you and your team deserve.
Chief marketing officers (CMOs) face a major dilemma: while 75 per cent of chief executive officers (CEOs) want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age.
Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower modern marketing teams to deliver personalised customer experiences across each channel.
The crucial measure of a webinar’s success is the number of usable leads it generates. To achieve that ideal goal, you need to combine expertise on a subject with the professional execution of its presentation.
In this new white paper, presentation coach Kai Morasch explains how marketers and speakers can deliver polished, professional webinars with proven best practices.
Download this white paper to learn:
• Why a webinar plan is essential
• What a perfect introduction should include
• How top speakers capture the audience’s attention
• The art of turning webinar participants into customers
Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully.
This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.
Download the template to learn:
• How to create the right webinar flow and structure
• When to poll your audience and why it’s important
• Tips for using graphics and designing webinar slides
• And more…
No one wants to be forgotten — least of all a presenter. Make sure your audience remembers your message.
'By invoking specific techniques and practices, you can deliver a presentation that is memorable for both you and your audience, no matter your presentation environment or topic.'
This brief provides six tips that’ll make your presentations unforgettable.
Download the brief to learn:
• Techniques for remembering your presentation
• Three ways to make your message memorable
• How to add variety through voice, visuals and evidence
• And more…
In this e-book, we will address the common challenges of social media marketing in the MENA region, offer strategies on how to overcome them and show you how to leverage social data to create new opportunities for your brand. We'll also show you best-practice examples from real global brands.
In this e-book, you will learn how to:
• Understand the unique social landscape of the MENA region
• Integrate content marketing into your social strategy
• Leverage the right technology
• Achieve tangible results
In this e-book, we will show you the six steps to building a social customer care programme that takes your organisation to the next level by enabling your organisation to provide real-time, world-class customer service across the social web — and turn negative experiences into opportunities.
We'll show you how to effectively and strategically leverage social intelligence to:
• Listen to your customers
• Manage customer relationships with care
• Use customer feedback to improve and solve problems
• Learn who your customers really are
• Reward your brand advocates
• Engage and collaborate
All day, every day, your customers are revealing information about their motivations, loyalties, preferences, likes and dislikes. This flow of data, while daunting in scope, offers brands an unprecedented opportunity to improve sales, customer service, marketing campaigns and product development simultaneously. But that requires adopting tools to listen to social media conversations and systematically apply learnings to business decisions.
In this e-book you will learn how:
• Social marketing is changing as brands adapt to consumers
• Social marketing programs transform your organisation
• Social intelligence connects your organisation and improves business results
This guide will provide a breakdown of the data that can be acquired through social media monitoring, along with advice on how to attain actionable insights that can help optimise business practices across the enterprise.
• Understanding your brand's social reputation
• Identifying brand advocates and influencers
• Reach and influence on each social media channel and online community
• Share of voice
The role of mobile in commerce has continued to evolve in an increasingly omnichannel world. Download this EPiServer report to find out which retailers are on top of the league table and what John Lewis, this year’s winner, is doing to create the perfect mobile retail experience.
Your CMO wants more with less. Your customers get smarter (and more smartphone apps) every day. Your competitors seem to have more insights than you. And that’s just on Monday!
This insightful guide will help you to discover what your single biggest marketing challenge is and explains how marketing intelligence will help you to better understand your customers and how your marketing efforts are affecting their behaviour.
Marketers can use social media in many ways, and many vendors stand ready to help. But decoding and navigating the crowded social technology vendor landscape isn’t easy. Most vendors offer a unique range of social technologies, but no single vendor covers the entire value chain. Meanwhile, buzzword-packed marketing materials make it difficult to differentiate the players and find the right fit. The result? Marketers remain baffled about which tools to choose and are often caught in a large and tangled web of social vendor partnerships.
Rather than categorise social technologies based on the type of tools they offer — as most vendors and marketers do — Forrester groups social platforms based on the marketing challenges they address. Today, we see four distinct types of social marketing technologies. The first helps marketers plan social programmes, and the others help marketers execute social reach tactics, social depth tactics, and social relationship tactics (each part of what Forrester calls the marketing RaDaR). Together, these four technology categories should serve any marketer’s social needs.
Recent research published in the Journal of Advertising (US) analysed the email marketing behaviour of nearly 15,000 consumers over a three-month period.
Among the key findings, the research revealed that the number of messages delivered by marketers can be safely increased if recipients perceive communications to be personalised and relevant. The study found that the recipients’ recollection of message frequency was lower when email subject lines and email copy were perceived to be relevant by the recipient — even when the frequency of communications was increased over time.
It seems marketing fatigue is not measured by actual communication frequency, but ‘perceived frequency’ leading to a revolutionary finding: marketers can safely increase the number of communications without fatiguing a target audience if communications are uniquely personalised at an individual level.
The near universal adoption of web analytics ensures its continued place as the dominant method for measuring customer digital activity.
This despite the acknowledgment that traditional web measurement approaches simply aren’t enough to meet the requirements of today’s sophisticated, multi-channel, real-time digital intelligence programmes.
Web analytics is here to stay as a core component of digital intelligence, as it underpins its new sophisticated requirements for customer centricity and support for a growing ecosystem of digitally intelligent technologies and data management, making web analytics a necessary condition to any well-grounded digital intelligence effort.
Download this white paper to learn how you can prove the value of your social campaigns. You’ll discover innovative tools that go far beyond surface-level social media analysis — so you can quantify campaign results and measure your ROI.
You’ll also uncover five simple steps you can take now to improve social outcomes, and you’ll get valuable social analytics tips that will help you:
• Choose the right social measurement tools
• Analyse social data from a wide range of sources
• Boost your social marketing ROI
Increasing a customer’s lifetime value should essentially be the goal of any company. While acquiring a large customer base is encouraging because it demonstrates a clear demand for product, it is also deceptive when it comes to the health of that organisation. Certainly the adage that it costs less to retain a customer than acquire a new one generally holds true across all sectors. Nurturing customers and increasing their lifetime value is critical to a company’s survival.
Download this report to discover:
• The four areas most likely to increase CLV in the future
• Where digital engagement can have the most positive impact on the customer lifecycle
• How to personalise the customer’s experience so that their individual needs are addressed and future needs anticipated
Discover why and when shoppers abandon baskets and how you can do simple things to make them stop.
• Learn the top five reasons shoppers abandon their cards in the first place.
• Increase online conversions by 10 per cent with one simple change at the checkout stage.
• Adapt payment options to see sales increase by 18 per cent.
OPX client director Simon Goodall explains why your ‘verbal identity’ is more important than ever before and what you need to do to create one.
Do you know how mature your cross-channel marketing practices are? The Adobe Campaign Self-Assessment Guide will help you to find out now.
Most vendors use the same broad messaging to promote the features and benefits of their comparable solutions. At Adobe, we understand that you don’t have time to evaluate the vast range of marketing technology capabilities that are available to you.
You will find that this document illustrates the overarching questions and criteria you should consider through the evaluation and buying process.
Customer service has never been so public — whether it's good, bad or non-existent, social media has provided consumers with a megaphone to broadcast their experiences to the world.
With the advent of social media, smart businesses are equipping themselves with social strategies, not just to manage their online reputation, but to provide their customers with world-class customer service in real time — something to truly write home about.
Check out this e-book to learn how to build social intelligence strategies that scale with your organisation, deliver results, and most importantly drive customer experience.
This Social Intelligence Guide gets back to basics, outlining the major social business concepts, strategies for success and some of the best practices we’ve seen working with leading brands and agencies around the world.
Learn how to lay the foundations for social intelligence in your business by:
• Listening: it all starts with the data
• Developing processes: social organisation and governance
• Analysing: turn data into decisions
• Creating and sharing: uncover ideas for content marketing
• Engaging and collaborating: build social engagement and community
• Connecting and scaling: integrate and streamline your social strategies across the enterprise
Today's greatest marketing challenge lies in capitalising on big data. Taming that beast requires a team effort, with strong relationships between CIOs and CMOs and a core ecosystem of systems integrators and other strategic alliances, not to mention cutting-edge technologies. This white paper explores actionable best practices that leverage the right team and technologies for success in new world marketing.
Marketing teams need to work efficiently and effectively to create success. From equipping your sales teams with the right tools, to tips on how to distribute campaign content easily, read here how Box is helping clients maximise their marketing efficiency.
When Charlie, head of planning at O2 Media, needed a mobile app that would empower his sales team with iPads, he was concerned about security. Charlie had hired Golden Gekko Ltd to develop the app, but he was also worried whether it had enough time to create an application with a truly robust file-sharing solution.
Box was the answer to both of these issues: Charlie got an app that empowered the sales team with iPads while providing reassuring security; and Golden Gekko developed a powerful application much faster than it had ever imagined. Read how here.
Download our guide and learn how to effectively implement a truly optimised cross-channel marketing programme. The guide will help you to understand:
- The rationales for a cross-channel marketing programme
- The path to implementation
- The top must-ask questions for your platform vendor
Which is the only media channel that marketers are using more heavily? And which area of marketing do marketers feel least confident about? Which disruptive forces are worrying marketers most? Find out in this year's must-read report, 'Marketing Perspectives 2014: the revolution will be digital'.
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumers. Whether it's through a sponsored link on Twitter, an inline ad with Facebook or a retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
How modern is your marketing? Based on research with hundreds of marketers, Eloqua has identified the five tenants of what it takes to thrive in the modern world. These include: targeting, engagement, conversion, analytics, and technology. Learn about the five tenets and things such as Digital Body Language, sales integration, and using real-time data to improve marketing campaign results.
The Turn Advertising Intelligence Index is a new report that looks at programmatic from the angle of competition levels. With advertiser categories such as arts and entertainment and telecom becoming up to 60 per cent more competitive, the report offers marketers insights about when, where, and how to use digital advertising to best reach valuable audiences in highly competitive industry categories.
Authentication. Whitelists. Spam complaints. Gmail. Metrics and more metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure that your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect your sender reputation.
Get insight into:
• Onboarding guidelines to warm up your IP address and nail authentication
• Success secrets for every step, from acquisition to inactivity and beyond
• Need-to-know metrics including bounce rates, spam complaints and more
• Specialised tips for Gmail success and international delivery
'Consumers trust reviews 12 times more than they trust brand advertising' — eMarketer 2010
Despite the undisputed power of ratings and reviews, many online brands and retailers are still dramatically under-exploiting this critical asset. They use simple software plug-ins to collect and display reviews — an incredibly passive approach to such an important activity.
Learn how to make the most of this asset. In this white paper, you will discover:
-The role of ratings and reviews
-How they are strategic asset
-How to use review content to boost web traffic
-Why you should tap into a review network
Commercial relationships are so much more than a series of transactions between seller and buyer. At their best, they are experiences built on trust, dialogue, mutual interest, collaboration, and shared moments in time. We think the best social technologies help make experiences such as shopping more human.
In The Conversation Index Volume 6, we look at one of the most important dimensions of human and commercial relationships: responsiveness:
-How do responses to feedback — especially critical feedback — change the way consumers feel about products, brands, and sellers?
-What do the most helpful responses have in common, and who typically provides them?
-In which product categories are consumers reaching out to businesses, and how can these response opportunities be detected at scale?
Following analysis of more than100,000 reviews and a survey of 1,600 adults, find out the answers to these questions in this white paper.
Viewability represents a step change in accountability for all members of the online advertising ecosystem. Now that advertisers can verify whether their ads are being seen, publishers continue to work on creating viewable inventory, and media vendors are rushing to create solutions that increase viewability.
In order to understand the state of viewability today, Quantcast studied and evaluated more than 100 million impressions across 35 campaigns and six exchanges from August to October 2013.
This paper will share the findings from these studies, and cover four steps advertisers can take to incorporate viewability into their campaigns.
Today, marketers face many challenges, and often have to do more with
less. Here are some of the top challenges marketers face today and how
they solve these problems within their organisation.
The popularity of casual games, coupled with the growth of the internet and internet-enabled devices, means gaming is now part of our everyday lives. With more than 700 million men, women and children playing online games globally, this represents a huge opportunity for advertisers. Spil Games’ State of Online Gaming Report reveals the figures.
The HBR Insight Centre highlights emerging thinking around today’s most important business ideas. In this Insight Centre, we’ll explore smart new ideas from companies pushing the boundaries of digital and mobile marketing.
How modern is your marketing? Based on research with hundreds of marketers, Eloqua has identified the five tenets of what it takes to thrive in the modern world. These are: targeting, engagement, conversion, analytics and technology. Learn about the five tenets and things such as Digital Body Language, sales integration and using real-time data to improve marketing campaign results.
Eighty-four per cent of consumers won’t buy from businesses that don’t understand their preferences and don’t treat them as individuals. However, basic personalisation is not enough. Discover what true personalisation means for different industries, and learn how businesses like yours are delivering truly personal, multi-channel experiences that increase conversions, revenue and loyalty.
How modern is your marketing? Based on research with hundreds of marketers, Eloqua has identified the five tenets of what it takes to thrive in the modern world. These are: targeting, engagement, conversion, analytics and technology. Learn about the five tenets and things such as Digital Body Language, sales integration and using real-time data to improve marketing campaign results.
A single marketing view of the customer is not a new concept. Every marketer longs for a more comprehensive and robust approach to centralising customer data and making it actionable in marketing campaigns. But as Einstein once said: “In theory, theory and practice are the same. In practice, they are not.” Despite the overwhelming desire to establish a more robust approach to customer data accessibility, marketers struggle with fragmented customer technologies, legacy applications, channel proliferation and data silos. Perhaps it’s time to rethink the model for making holistic customer data actionable. Customer expectations have never been more demanding; therefore, it’s imperative that marketers embrace new tactics for building lifelong customer relationships. This white paper explores how leading organisations are establishing a single marketing view of the customer and covers the steps necessary to evolve from a succession of impersonal outbound communications to a true cross-channel conversation with customers.
Today’s consumer demands a lot. They’re shopping in more places, across more devices, and expect a connected, personalised experience — wherever they’re accessing your brand. Retailers must get smart about how they interact with consumers across the customer journey. Are you optimised to engage customers in 2014?
Bazaarvoice is the leader in helping the world’s leading brands bring the voice of the customer to the centre of business strategy. In our free download, 'How To Succeed as a Multi-Channel Retailer in 2014', we’ll share insights to help your business:
- Enhance the customer experience with data-driven personalisation
- Accelerate the purchase cycle with a holistic, omni-channel customer approach
- Reach more customers through optimised mobile touch points
Download the new, free white paper today to ensure that your company is ready to address shifting customer needs in 2014, and drive more sales.
How modern is your marketing? Based on research with hundreds of marketers, Eloqua has identified the five tenants of what it takes to thrive in the modern world. These include: targeting; engagement; conversion; analytics; and technology. Learn about the five tenets and things such as Digital Body Language, sales integration, and using real-time data to improve marketing campaign results.
Seven questions every advertiser should ask about ad performance: analyse your full funnel campaign performance
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness.
Evaluate your own performance with these simple questions every advertiser should ask.
Download it and:
• Learn the ad terminology needed to understand campaigns from start to finish
• Determine where and if you need retargeting
• Gather key insights and maximise campaign ROI
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them.
But that doesn't mean you have to keep reinventing your digital assets for every new innovation. Responsive design can help.
How modern is your marketing? Based on research with hundreds of marketers, Eloqua has identified the five tenets of what it takes to thrive in the modern world. These include: targeting; engagement; conversion; analytics; and technology.
Learn about the five tenets and things such as Digital Body Language, sales integration, and using real-time data to improve marketing campaign results.
Traditional methods for measuring user experience range from usability testing to ‘tell us what you think’ surveys, which pop up as you enter a site. A more recent methodology, which combines the best features of both, is website mystery shopping. Under this method, samples of profiled mystery shoppers are tasked with evaluating a website, as if bona fide visitors, rating the site on a series of KPIs, from first impressions to navigation, and providing in the process vital anecdotal feedback about their experience.
The real value of website mystery shopping, however, lies in its ability to compare results between sites. On a typical survey, up to 10 websites in a specific category are evaluated by several hundred mystery shoppers, the results providing vital evidence as to which site is considered ‘best in class’ and why.
So what do consumers love and hate about websites? Our research shows that they love sites with simple designs, straightforward layouts, clear headings and tabs. By contrast, they hate cluttered sites with information overload, garish colours and unexpected charges.
In 2014, we see search, social, PR, data and mobile become linked, connected and customer-centric. We’ll be able to automate certain tasks, but we’ll still need to create human connections that make our brands stand out to our customers. Experts and leading brands are already making these opportunities happen. For this guide, we joined forces with several of them to help us explore 2014’s marketing landscape so that you can budget, plan and succeed.
Understand more about the mobile app industry and how your brand needs to focus its efforts in order to meet the expectations of app users across the globe. App downloads are expected to reach 268 billion per annum by the end of 2017, and smartphone users are now far more prone to use an app than mobile web; proving that apps are vital to any successful marketing channel.
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time.
In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
Download this guide to:
• Understand the impact of real-time bidding (RTB)-powered display
• Measure your campaigns beyond last click data
• Learn more about what drives your conversions
The digital world isn’t changing. It’s already changed. Google gave the desktop three years to live in 2010, predicting smartphone and tablets would replace it. OPX client director Simon Goodall looks at the issues facing business communicators as the internet leaves the desktop behind.
Digital channels keep multiplying, making it more challenging than ever to maintain a balanced media mix. In fact, a recent Econsultancy survey reveals that only one fifth of companies effectively optimise their media and few have a clear view of performance across channels.
Marketers who take a more integrated approach have a real opportunity to decrease media costs, increase revenue and leap ahead of the competition.
Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to discover the trends and learn how you can: view complete campaign performance across search, social and display; leverage real-time bidding to maximise paid media ROI; and quantify improvements from media optimisation to refine your ad spend.
Produced in association with Econsultancy, this exclusive research explores what is driving online personalisation, the tactics and types of data being used to tailor the online customer experience and the barriers to success.
With smartphone penetration well over 50 per cent mobile technology has become deeply integrated into the consumer's everyday life. This creates innovative opportunities for advertisers to drive brand engagement through display advertising. Rich media ad formats achieve higher levels of engagement than static banners, increase brand value and seamlessly help brands achieve their marketing objectives. This white paper examines why mobile is essential for your communications planning in 2014 and beyond.
With more than one billion smartphones in consumers’ pockets at the beginning of 2013, mobile is driving a second internet revolution that’s even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That’s why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013.
This fourth annual mobile trends report revisits our 2012 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year’s report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
How many companies truly understand customer mobile behaviour and make the most of the opportunity it represents?
Investment in mobile has intensified in recent years, but how many companies truly understand customer mobile behaviour and make the most of the opportunity it represents?
Today’s enterprises are expected to have a presence online. But simply deploying a website is not enough. Technology exists to optimise both traffic acquisition and visitor conversion while ensuring advertising spend yields the greatest possible results. Learn how you can optimise both the acquisition of new visitors/prospects and the conversion of those prospects into customers.
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro explaining the current challenges in understanding the effectiveness of online display advertising and outlining best practices to understand the metrics that matter.
Whether it’s a book or a new car, software or a plumbing service, the majority of purchases start online today. It’s a given fact that both B2B buyers and consumers frequently begin by researching products and services online before they buy. Read on to learn more about proven principles that will help you get the most out of your most strategic marketing asset — your website.
Is your online video marketing doing all that it should? Or are you not even using it? Find out how video can skyrocket your customer engagement.
Relying on clicks to drive conversions for display advertising is often a dead end. Read why optimising display campaigns for clicks often means anti-optimising for sales and how to focus on what really matters for ad effectiveness.
More than 1,800 digital marketers worldwide have spoken. And their responses prove that comprehensive optimisation programmes directly drive increased conversion. Read our survey results to see how targeted content makes an impact on customer satisfaction and business performance.
See what your peers are doing to get ahead, from basic optimisation practices to robust strategies designed to maximise conversion.
‘Mobile first’ is now engrained in marketing terminology, but does being ‘mobile first’ mean neglecting other devices? This whitepaper challenges prioritising mobile, to examine how through using Adaptive Design priniciples, brands can ensure every user regardless of device type, receives an optimal digital experience.
Vision, Skills, Data: How to Make the Most of Marketing Technology and Deliver a More Personal Experience
Buyers no longer need to talk to a sales rep or an expert at the retail store to get informed. Social and mobile have changed the way buyers communicate, learn and make purchase decisions. Download our white paper and discover how combining technology with the right vision, skills and data can produce the individualised experiences today’s buyers want.
Everything you need to know about mobile marketing. This white book will help beginners and experts to plan, create and launch their mobile strategy to maximise ROI. Discover how Velti helped Vodafone, Samsung and Walkers to mobilise their brands.
As businesses embrace the power of social media, concerns about security breaches such as corporate Twitter hackings and rogue employees taking over accounts are growing. This guide helps your brand secure its social assets and ensure that your team takes the steps to safely unleash the power of social media.
Social commerce is changing the way today's customers shop and share experiences online. LivingSocial's Insight Guide uncovers behaviour trends marketers can expect to see and offers tips to make social commerce work for your brand.
For first timers and experienced practitioners alike, Coast’s Social Media Idea Book gives clear advice on how you can make the most of social marketing. Containing inspirational and easy-to-follow campaign ideas, this thought-provoking book is bound to get your creative juices flowing.
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That’s why targeted and personalised content is more important now than ever before.
While obvious targeting and granular personalisation can annoy customers, well-crafted targeted content has proven time and time again to boost brand loyalty and drive increased conversion. To help you create the kind of sophisticated targeting and personalisation programmes that get results, we’ve asked our industry-leading clients to share their secrets. The result? Thirty-two insightful tips to help you stay ahead of the competition, so you can make 2013 your most successful and profitable year ever.
The web content management (WCM) market is growing based on customer demands, including multichannel delivery, content targeting, analytics and integration with other digital experience (DX) solutions.
In a new report, The Forrester Wave: Web Content Management for Digital Customer Experience, Q2 2013, Forrester Research evaluated 10 WCM vendors based on their current offerings, a clear product strategy, and market presence.
Adobe has been identified as the sole leader in this space. As quoted by Forrester: “Adobe provides a solid set of tools to enable business users to manage experiences. The strength of Adobe's platform and the company's resources make it the vendor to beat in the DX space.”
Download this complimentary report to learn what Forrester says about:
The trends shaping the WCM market
The role of the WCM in defining digital experiences
Adobe's multi-channel capabilities, including mobile
Take charge of your digital presence!
What's a digital presence? How do I get one? Those are the types of questions that Digital Presence for Dummies can help you answer. Digital Presence for Dummies, brought to you by Limelight Networks, is your one-stop-shop to understanding how important your digital presence is in today's crazy competitive digital economy.
Companies are trying to pinpoint effective ways to address the growing demands of customers for better support and engagement. This white paper from Telligent provides best practices for creating a social customer service community, as well as how leading companies are reducing their support costs with online communities.
How can you make sure you are capitalising on the opportunities the next year provides? Get insight and inspiration from our must-read report, ‘Marketing Perspectives 2013: Fully embracing the digital opportunity’.
The world has gone mobile. Have you?
Last year, consumers worldwide had nearly five billion mobile subscriptions. The world has gone mobile. And it’s not coming back.
Don’t let the mobile opportunity pass you by, download this step-by-step guide to Mobile Success to enable you to thrive in the mobile world. Are you ready?
Social media platforms are now commonly part of the 'marketing mix' for direct marketers and advertisers. As social media use becomes more widespread, it is increasingly viewed today as yet another delivery channel.
There are distinct advantages to this approach. Using social media sites as a delivery platform for your marketing messages can be significantly less expensive than advertising buys, traditional public relations (PR) and trade shows.
In today's challenging economic climate, it's vital that marketing delivers maximum return on investment (ROI). However, in an ever-more complex media landscape, ROI analysis is rarely straightforward. A blueprint for best practice, this white paper provides key calculations for a simple, direct response campaign and for more complex marketing scenarios.
2012 was undoubtedly a busy year. For marketers it was one that saw consumer technology evolve at an ever-accelerating pace; mobile, tablet and network launches changing the way consumers connect with brands; and social media cementing itself as a valuable marketing channel.
So what does 2013 hold?
This new report sets out Experian Marketing Services’ predictions for the year ahead across social, search, mobile and email, as well as what’s next for Big Data and an analysis of how the digital revolution has affected consumer behaviour.
In today’s digital economy, marketers are continually campaigning for
customers. Marketers need to easily update content on their websites and expand their branded identity, while promoting their products and services. It is essential for marketers to respond rapidly and cost-effectively to competitive challenges.
With Drupal as a platform for web experience management, it is easy to launch and manage marketing campaigns, target content to produce results, and rise above the din to be recognised as a trusted and engaging source of information.
In the age of the splinternet, eBusiness leaders must now support optimised commerce experiences across an increasingly complex landscape of web-enabled touchpoints. It is no wonder that they are intrigued by responsive design, a new approach to web development intended to support optimised web experiences from a single front-end code base.
Does Twitter reflect the real world or is it just pointless babble? New research on 26 million tweets reveals if social content can be used to track business performance and brand equity. Read the results now.
How to Trust Your Employees With Your Brand When They are Online And by Doing So Succeed at Social Media Marketing
This White Paper explores how to balance the potential rewards of encouraging your workforce to become your online brand ambassadors against the risks of allowing unfettered online activity. It puts the case forward for professional use of social media and user-generated content, and provides some of the tools of the trade for your workforce to embrace online marketing strategies.
New Independent Survey Indicates Open Source Web Content Management Solutions Have The Highest Satisfaction Rate.
In June 2012, Acquia commissioned Forrester to execute a survey out to 160 WCM Enterprise Buyers. This report from Forrester highlights the results of that survey and articulates the on-going challenges with delivering unified digital experiences, why customers are now considering Open Source, and some of the area to investigate to understand if Open Source is a viable option for your business.
Apps have become the latest ‘must have’ feature for organisations wanting to catch the attention of their customers and secure valuable revenue streams.
The early industry winners that have successfully integrated apps into their sales strategies have mostly been gaming, music, social media, travel and news. So, what makes an effective app?
By 2017, Generation Y (currently aged 17–34) will have more spending power than any other generation. They demand mobile, social and personalised experiences when they shop. Brands and retailers can’t ignore this generation and their unique shopping habits. Read this paper and learn how to engage this new and valuable consumer.
This latest User Experience white paper from Box UK provides valuable insight into the online activities and decision-making of users, revealing how wider behavioural trends affect our online interactions and offering clear and concise recommendations on how to use this information to improve usability and engagement.
Are your social media followers actually interested? As more brands get online, customers are getting bored. They click the 'like' button but you never hear from them again. Download this first installment and learn how to keep fans engaged. It's a white paper with a difference. No wishy-washy theory; just a goldmine of ideas and tactics from some of social media’s top experts.
Mobile is massive. In almost every consumer market, mobile isn’t just the next big thing, it’s already transforming the market. This ebook is here to help you with the area that many brands understand least, but which has the greatest potential for improving m-commerce performance: building trust in mobile channels.
In this eBook, you’ll discover how to take a customer’s-eye view of your website. You’ll learn how to enhance the online shopping experience so that visitors get the richly interactive online experience that they crave. And with those enhancements in place, you’ll be in an excellent position to take full advantage of the online retail revolution.
Today, the typical customer journey spans multiple channels, from browsing online and buying in store, engaging on social media networks to more traditional offline media. The customer journey is constantly evolving and consequently gaining true customer-based insight on the impact of your marketing spend has become a complex process. In this white paper, Adobe explains the benefits of attribution modelling in fully optimising both your media mix and spend.
Sure, you understand the fundamentals of social media, but truly connecting with tech purchase decision makers requires more than just the basics. Read what we’ve learned at Spiceworks, the social network for IT, where more than two million IT pros spend their days talking tech, sharing insights and helping each other.
The Proactive Marketer, a new white paper produced by Experian Marketing Services, shows you how to maximise email deliverability. Three key topics are explored: data integrity, relevance and reputation, to help marketers ensure that their emails hit the top of their customer's inbox – every time.
Download this white paper now at the link below.
Q2 saw tablet use skyrocket, with websites seeing an average 26 per cent increase in unique mobile and tablet visitors. In June 2012 almost one in five of all website visits arrived from smartphones and tablets. Latitude Digital Marketing has released its Q2 2012 Mobile Review, analysing the rapid growth of mobile and tablet and providing predictions for the Olympic period and beyond. This quarter's report also looks at click patterns during Euro 2012, changes in online retail, and provides a 'how-to guide' for businesses to get up to speed with the mobile world.
To connect with consumers and influence purchasing behaviours, marketers have to deal with dozens of engagement methods. This white paper explores how they are increasingly turning to Web Experience Management solutions to deliver engaging content.
Download this white paper at the link below.
This white paper looks at how the law is changing the way online services are designed and how data is collected and used.
The Direct Marketing Association (DMA) has found that nearly half of marketers were not confident with their understanding of the new Cookie Law. This white paper will help marketers take the necessary steps to ensure they comply with the law, while minimising the impact on a website’s functionality, usability and accessibility.
Financial services brands are racing to become more customer-centric after several years of economic turmoil but face tough challenges, not least from the unique regulatory environment in which they operate. Marketing Week brought together eight marketing experts from across the sector to debate responses to those challenges, and discuss how brands are reacting to new channel opportunities.
Branding is a unifying concept that provides coherence to strategies and communications and helps customers understand companies better. This paper reveals some of the best practice associated with managing corporate brands:
- A definition of corporate branding
- An explanation of how Brand Asset Management benefits
- The business value of BAM
- Tips on how to get started with implementing a BAM solution
- Diageo PLC - Global BAM Case study, outlining the business drivers
With the evolution of search marketing, advanced search marketing platforms today give insight into how customers behave when interacting with online advertising. Download Kenshoo’s UK Conversion Attribution Whitepaper to understand the interplay and fluidity between each phase of a buyer’s journey. As seamless as the experience is to the customer, so too must it be for the marketer who tracks activity and uses data to optimise the experience.
So, affiliate marketing, it's been around for a while and has driven great returns for marketers for years but are you up to speed on everything that it can offer in today's media landscape? From voucher sites to social networks, this expert report reveals the full potential of this channel to improve brand exposure, web traffic, qualified leads and ultimately sales.
Download this expert report and learn:
- Where affiliate marketing is today and how it can help you
- Hints and tips on how to find a good affiliate partner to suit your brand, marketing plan and audience
- How to establish a relationship of collaboration and transparency to reap maximum benefits for both parties
Fan targeted ads on Facebook are one of the most relevant and high performing solutions for generating measurable marketing ROI. In this complimentary whitepaper experts from Webtrends outline best practices for optimising your social ad spend.
Reviews, recommendations and other social tools should give you higher traffic, more sales and improved long-term loyalty. If yours don't, you need Reevoo's new workbook on making social commerce deliver the results you want.
Latitude Digital Marketing, the digital arm of Callcredit Marketing
Solutions, have released their Q1 2012 Mobile Review, focussing on the rapid growth of search through smartphones and tablets. As well as considering different devices, the report analyses the use of
different operating systems, search engines and examines usage on different days of the week and different hours of the day.
This quarter's report provides sector specific insights for Retail, Automotive and Gaming, considering the impacts of television, weather and major events on mobile search patterns.
The consumer purchase journey has changed beyond all recognition in the last few years. Businesses need to keep up to maintain sales and market share - and increase them. Reevoo's new ebook explains the key changes and shows you how to use them to drive traffic and revenues. Download now.
This case study sets out to identify the trends and truths that will impact digital marketing in 2012, including improving conversion quality, increasing the focus on customer intent, seeking quality in display media campaigns, enhancing visibility and efficiency in downstream channels, and employing customised attribution techniques to drive higher ROI.
Social content and SEO. How online businesses can build traffic and conversions with user generated content
Businesses often struggle to find an SEO solution that scales affordably and effectively across their entire site. Search-optimised social content could be just what they¹ve been waiting for. Done correctly, customer reviews and Q&A can dramatically increase traffic and rankings, as well as on-site conversion rates. Find out more.
The web content management (WCM) market is growing based on customer
experience needs, including multichannel delivery, content targeting,
analytics, and integration with other technologies.
In this must-read report, "The Forrester Wave: Web Content Management for
Online Experience, Q3 2011", Forrester Research Inc. evaluated ten web
content management (WCM) vendors based on overall strength of vendors'
current offerings, a clear product strategy, and vendor market presence.
e-Dialog looks at global consumer perspectives on the major issues and themes impacting the on-going growth of the email channel and its cross-channel integration: filtering, opt-in, relevance, mobile and social. Over 9,000 respondents, 3 global regions, 9 countries and 10 business sectors surveyed. Download the e-Dialog Global Perspectives Study now.
The power of bad reviews
Negative reviews can help your business. It runs counter to every marketer¹s instinct: you don¹t want people saying bad things about your brand, your products or services, and you certainly don¹t want to publish that negative feedback on your own site.
We've all heard that online video content is booming. But what does that mean for marketing?
Panellists from Bacardi, Land Rover, ASOS, Facebook, YouTube and Red Bee Media discuss the challenges and opportunities for content creation, and give their tips for an effective video content strategy.
Email marketing is championed for its ability to be tested and retested to continually refine and maximise its effectiveness. In this exclusive white paper, you¹ll learn 10 top tips from some of the industry¹s leading practitioners on how to implement a simple, but successful, split testing programme.
We've all heard that online video content is booming. But what does that
mean for marketing?
Panellists from Bacardi, Land Rover, ASOS, Facebook, YouTube and Red Bee
Media discuss the challenges and opportunities for content creation, and
give their tips for an effective video content strategy.
A recent study by Focus found that 'Ninety percent of B2B buyers prefer to consume information online'. Problem is, there's a TON of content online. How do you make yours stand out from the rest?
According to Ardath Albee, B2B marketing strategist and CEO of Marketing
Interactions, the answer is relevance.
In this new eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions. Read the eBook to learn:
- 7 factors that play key roles in increasing the currency value of
- 8 methods of listening that will help you improve content relevance
- How to integrate different formats, create an editorial calendar and measure success
- And more
Research shows that the top fears for webinar presenters are: "How can I deliver a powerful presentation to an audience I can't see?" and "How do I
compensate for the loss of body language and eye contact?"
The truth is that any medium changes how messages are sent and received. The good news: with The Virtual Presenter's Handbook, you can transform
presenting online from a second-rate alternative to a potent new asset in
your professional toolbag.
In this handbook, webinar veteran Roger Courville will teach you:
- How to prepare and deliver online presentations that stand out
- Ways of grabbing and keeping your remote audience's attention
- How to avoid the 'webinar killers' made by most presenters
- Powerful new techniques that aren't possible when presenting
Facebook commerce is this year's hottest trend but it's not the whole story. Real success in the social era means looking beyond Facebook to proactively engage consumers with trusted social content across multiple touchpoints. Reevoo's new workbook offers practical advice on using the kind of active social commerce that delivers real results.
Did you know UK Internet users spend 240 million hours watching online videos every month? This new white paper from Experian Hitwise explores the growth of online video and social media, highlighting the vast opportunities available to businesses that seek to monetise social media and raise their brand awareness online.
Is your organisation prepared to handle cases where staff abuse social media? Does it have a policy? What are the legal implications, and how can your organisation avoid having to think reactively about damaging situations? Organisations can no longer avoid the conversation with staff about how their online activity reflects on the brand. This paper outlines the issues that you need to address within your policies.
Social media has evolved, challenging businesses who will need to embrace a variety of tactics in order to engage and measure success. Callcredit Information Group's latest white paper explains why certain social media channels could benefit different industries and how the medium should be now be considered a standard tool in direct marketing practice.
Who controls online conversations about brands and companies? The prospects and customers do. Digital marketers are now faced with the challenge of participating in online dialogues and continuing digital conversations that keep customers and prospects connected, while avoiding invasive outbound marketing tactics. Successful digital marketers create digital intimacy.
The game has changed. With the emergence of mainstream digital channels and social media, consumers have altered the way they consume marketing content and expect an individualised experience. Discover how to offer consistent, integrated, cross-channel messaging whilst overcoming the challenges faced by marketers and their content management systems.
Research shows that the top fears for webinar presenters are: "How can I deliver a powerful presentation to an audience I can't see?" and "How do I compensate for the loss of body language and eye contact?"
The truth is that any medium changes how messages are sent and received. The good news: with The Virtual Presenter's Handbook, you can transform presenting online from a second-rate alternative to a potent new asset in your professional toolbag. In this handbook, webinar veteran Roger Courville will teach you:
- How to prepare and deliver online presentations that stand out
- Ways of grabbing and keeping your remote audience's attention
- How to avoid the 'webinar killers' made by most presenters
- Powerful new techniques that aren't possible when presenting face-to-face
Download this complimentary paper to learn:
- How to enhance cross-channel marketing with consumers' words
- How to build shopper trust in brands and product claims through customer advocacy
- How to power product innovation and R&D with consumer feedback even negative reviews
- Real social marketing success stories, metrics, and tips from top CPG brands
One of the best-kept secrets in online marketing is that most campaign attribution data is completely wrong and the models used to evaluate campaign performance are wholly inappropriate. The relative emergence of digital marketing practices, combined with conflicting measurement systems and poorly understood interaction between online marketing channels, likely means that millions of pounds are wasted annually on marketing efforts that do not produce their intended results. Click here to see a new approach to campaign analysis. Dubbed "Appropriate Attribution"
Facebook advertising is becoming a more important part of many advertisers' online media mix. We have assembled a comprehensive set of best practices for effective Facebook advertising that includes an actionable approach to managing successful ads on Facebook as well as advice for optimising across channels for a more effective online media mix.
Personalisation is a highly effective strategy to engage, acquire and retain site visitors. Marketers leverage website behavioural data to tailor offers and content to visitors relevant to their known interests and browsing history. In this document, we outline five simple tips to create, implement and optimise personalisation programmes for product recommendations and email.
Web analytics has become the foundation for all successful online marketing efforts. Capturing and understanding the online behaviour of customers, prospects, and browsers through web analytics is essential to acquiring and retaining business through such channels as personalised email, natural and paid search advertising, targeted display ads, social and mobile, onsite product recommendations, and more.
Many companies still fail to take advantage of the incredible volume of data generated by every single click, view, share, like, tweet, and transaction that happens on the Internet. The few that do the market leaders who understood early on that harnessing this data required more than just big spreadsheets and pretty charts have created a competitive advantage for themselves that allows them to move into new markets, new platforms, and whole new forms of consumer engagement designed to drive sales, profits, and shareholder value. There has been an unfortunate trend towards mediocrity in the use of web analytics technologies. Otherwise brilliant companies have developed an over-reliance on dashboards and reports low value output and that reliance is hampering their ability to leverage digital data to create a strategic competitive advantage. This white paper describes the problem, and more valuably, the solution, based on a combined 30 years of experience with digital measurement, analysis, and optimisation.
The question of website ownership is crucial. The marketer has the vision, but the delivery is in the hands of IT leading to inevitable frustrations. This paper discusses a new approach a solution which enables the marketer to fully participate in the design, creation and management of the website while satisfying IT's requirements.
This white paper explores how online merchants can put recommendations technology to work to deliver a personalised experience on their web site, and extend it across multiple channelsthe web site, marketing emails, call centers and more. It outlines key characteristics that merchants should look for in a recommendations engine, and offers practical tips on key strategies and capabilities needed to realise not just an initial spike in sales, but revenue lift and customer satisfaction that can be sustained over months and years to come.
Marketers today are fending off challenges from all fronts. This White Paper focuses on how marketers can gain control over today's complex marketing environment with automation technologies that make silos, ad hoc processes, and quick fixes a thing of the past. You’ll also discover how other leading companies use marketing automation solutions to increase sales, productivity and reduce costs.
Personalisation works. Your customers like it. You like it. Your competitors are probably doing it. And study after study has shown that personalised content can dramatically boost customer loyalty, online conversions, and revenue in both consumer and business realms. The latest generation of personalisation technology is enabling companies to powerfully and precisely deliver the right offer to the right customer at the right time via the right channel. In this white paper, you will learn about how personalisation is now within reach of virtually every company, from the Fortune 100 to small and medium businesses.
98% of marketers use 3+ channels to deliver messages to customers, but
haven't had a way to combine email, mobile and social media - until now.
In Unsiloed: Interactive Marketing, discover 3 tactics top brands rely on to
break channel barriers and boost ROI.
How can you extract greater value from your data? By bringing science to the art of marketing to convert customer information into intelligence. This best practice paper shows how to achieve this by breaking the process down into five manageable stages, and offers some practical guidance on choosing the right tools for the job.
Marin Software and Razorfish recently unveiled the results of an exclusive study conducted to analyse the impact of the Yahoo!-Bing Search Alliance on paid search campaign performance in the US. Our findings will help you understand how the Search Alliance is changing the paid-search landscape.
We live in an era of marketing overload. Brand marketing is ubiquitous and relentless. It is splintered across more mediums and channels then ever before.
Marketers are under pressure to assess the impact of online marketing campaigns on offline sales (and vice versa) and to optimise the many moving parts into a revenue-generating machine. Meanwhile, they need to meet customer expectations for a relevant, seamless experience across all channels. Online marketing has the opportunity to seize an advantage. This white paper outlines practical steps that your organisation can take to import into your online marketing system data generated by customer activity in stores, call centres, and other offline channels.
In 2011 digital needs to be fully embedded into the heart of a brand's business strategy. Campaigns need to be consistent and integrated across all channels, and brands that do this will springboard ahead of the competition, using data and customer insights to better understand customers and create more compelling campaigns. This whitepaper details the key steps for driving the best customer engagement through digital channels.
The marketing shift from traditional offline media to new online channels is gaining momentum. This shift forces CMOs and their organisations to pay close attention to marketing performance data, articulate the return on their marketing investments, and clearly justify continued investment. The key to success, as outlined in this paper, is a new marketing paradigm that puts the business customer at the centre of attention, highlights the performance metrics that matter, and drives consistent messaging and user experience across marketing channels.
Demand for communications to be sharper, more targeted and more relevant than ever before when engaging visitors across multiple channels requires implementing the right Content Management System (CMS). Discover the ten things that significantly contribute to the successful procurement and implementation of a CMS in our free white paper.
Why settle for first place when you can sweep the board? This white paper, by Fortune Cookie’s Head of SEO, describes seven advanced SEO techniques that will help you dominate the search engine results pages (SERP) for your most important keywords.
This paper is for you if
- You’ve recently redeveloped your digital channels – or are planning to
- You need a business case for digital investment
- You don’t know what ROI was for your recent digital projects
This 8 page report lifts the lid off the secrets and mysteries of SEO and spells out in no-nonsense black and white what you need to be doing to make sure your search marketing puts you at the top of Google.
Marketing Week’s roundtable in association with 2ergo asks whether brands such as Aviva, Guardian Media, Unilever, Barclaycard and others are ready to take advantage of the many advances in mobile marketing.
Marketing Week’s third roundtable in association with Google and YouTube asks if brands are in a position to take advantage of the far-reaching potential of online video. Watch marketing directors from brands such as Audi, Nokia, 20th Century Fox debate the issues with Chief Executives from agencies such as McCann Erickson, Euro RSCG, OMD and Rainey Kelly.
Telecoms companies have increasingly complex catalogs of products and services to offer customers who are becoming more aware that they can easily switch to other providers. Learn how telecoms companies can efficiently, effectively, and consistently engage with customers to optimise their online experience.
On average, more than three-quarters of consumers are using two or more channels to browse, research, and purchase products. Because consumers are coming to merchants through multiple channels, it’s necessary to link those experiences and create a continuous conversation to avoid gaps where the sale could be lost. Learn how your company can better serve today’s tech-savvy buyers.
Marketing Week's second roundtable, in association with Google, explores whether the real-time results now available from digital market research will revolutionise brand insights on and offline.
Watch this highlights video to see how the discussions progressed between brands such as Mars, American Express and Aviva and market research agencies including YouGov, Ipsos Mori and comScore.
Why read this little book about a BIG subject?
Because a visitor on your website is your opportunity to engage, persuade, influence and educate....but this opportunity is fleeting so you need to make the most of it. Request your FREE copy of The Little Book of Web Engagement in the post and discover how to truly engage visitors on the web.
Interactive business to consumer marketing: Capturing and engaging today’s educated consumers for measurable results.
It is becoming ever more challenging to engage the web savvy consumer; this whitepaper discusses how you can adapt your marketing activities to address the challenges of winning customers online.
Download this Aprimo whitepaper and learn how to:
- Engage more deeply with your audience
- Improve your organic search results
- Take calculated steps to increase your marketing ROI
Customer Engagement steps beyond traditional direct marketing as it looks to reduce the reliance on any one channel and co-ordinate two-way communication across all channels. Alterian’s vision of engagement will give customers a cost-effective, scalable and easy to use solution and direction to embrace.
Who is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future.
Marketing Week's first roundtable, in association with Google, brought together a dozen of the UK's leading marketers to discuss how the growing number of digital tools can be harnessed to help their brands interact with customers.
Mobile commerce- don't miss the opportunity.
Mobile is becoming a very popular expression. Customers are involving their mobile phones in any transaction or search before buying a product.
But what makes them buy? What puts them off?
ATG has conducted research in various European countries to find out who shops with their mobile, why and how. Further more, what would encourage them to do so more often?
This event will deliver the results of this survey, as well as some examples of mobile commerce and how it can and should integrate with the rest of your commerce strategy.
Despite the excitement around social media, marketing executives are struggling to determine its effectiveness and how it stacks up against other channels in their mix. In particular, how do you measure its reach and exposure? Learn how to uncover social media ROI and how much you budget you should invest.
Visit the Coremetrics microsite