Are you an e-commerce marketing maven? Or could you benefit from a little boost? This evaluation highlights 10 components of a successful e-commerce marketing plan. The purpose of the evaluation is to help you think about some of the most important components of e-commerce marketing and ways to optimise them.
In a vertical that is always looking a season ahead, many online fashion retailers are dreadfully behind the times with their digital communication. It’s surprising that brands known for innovative design, beautiful products and impressive in-store experiences sometimes offer so little to their online customers. Throughout this paper, we examine some digital marketing techniques that are essential for fashion retailers, with a focus on email. Whether you are high fashion or bargain basement, a sophisticated and tenured email marketer or brand new to digital commerce, the tips included here will help you uncover hidden revenue opportunities and develop ways to build better customer relationships.
As e-commerce continues to grow and change, paths to success are getting more complex. Are you sure you're up to speed on the basics?
Channel Advisor’s new e-book 'E-Commerce 101: the portable class for busy retailers' educates you on the foundation for e-commerce, giving you all you need to become a top-performing online retailer.
Read the e-book now to pass all foundational e-commerce modules with distinction, including:
• The new consumer paradigm
• Google: usurp the SERP
• Mobilise your mobile strategy
• And more
Marketers are constantly combating shopping basket abandonment and looking for ways to save potentially lost sales. Causes for abandonment are continually analysed and various tactics are incessantly being developed to discourage abandonment and get consumers back into shopping baskets. However, sometimes it is hard to grasp exactly why our customers didn’t purchase.
Bronto and Magento took a research approach and this white paper outlines the results of an experiment to uncover reasons why customers don’t hit the checkout.
Download the white paper for free.
Convert visitors into buyers with our six conversion strategies.
Research suggests that online reviews are making a significant impact on British businesses, creating the potential for your company to generate up to 40 per cent additional revenue each year.
This is the finding of a survey of nearly 2,000 UK consumers who made purchases online in the past year. Commissioned by Trustpilot, one of the world’s largest and fastest-growing online review communities, the survey reveals some surprising insights into how online reviews affect buying behaviour.
Read this white paper to find out how British people use reviews when they shop online - invaluable information for marketing, sales and customer services professionals that could transform your team’s selling strategies and boost your profits.
Does your company have global expansion initiatives? Are you targeting one country, or even multiple regions?
In the digital economy, the way you manage payments has become a critical factor in influencing the time to market and financial success.
CyberSource’s framework for action provides strategies you can use to successfully expand your digital commerce operations globally.
Covering sales conversion and back-office operations, this framework starts from the first point of customer interaction — through to reconciliation and settlement. It includes:
• Key considerations that directly affect the customer’s checkout and payment experience
• Strategies to maximise revenue through effective sales conversion
• Some common pitfalls to avoid
Get the information you need to make more informed decisions — so that you can reach more customers, convert more sales, minimise fraud and ultimately increase your time to revenue.
As we head into 2014, many of us will reflect on what we did well in 2013, and what we need to do better this year. Nowhere is this more important than in the retail industry, where the below-inflation pay rises and household indebtedness continue to put a squeeze on household expenditure. Consequently, retailers need to put themselves in a position to take advantage of any opportunity as it arises.
Every marketing technique needs to be able to demonstrate an ROI, including customer review platforms. Download your free copy of 'How to prove ROI from online reviews' to discover:
• How customer reviews reduce your customer support burdens
• How customer reviews can improve your social marketing relevance
• How to calculate the true value of your efforts using customer lifetime value metrics
Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.
Pinterest has quickly become a popular destination for users looking to post and share images, but what about for retailers? In recent months, Pinterest has proven an excellent tool for retailers marketing their products through social media. Our latest eBook explores exactly how Pinterest can help retailers increase their sales, including:
- Why retailers should be on Pinterest
- Getting your product pinned
- Product-rich pins
- And more
IMRG and ChannelAdvisor offer a comprehensive look at the international e-commerce landscape.
'International developments in e-commerce' focuses on: challenges and opportunities in expanding cross-border; identifying evolving global trends; and much more.
Read now to effectively leverage the evolution of e-commerce to increase sales and broaden your retail audience.
In today's retail market, where organic growth is thin on the ground, securing the loyalty of existing customers has never been more important. Read more to find out how brands measure the success of retail offers and how consumers react to them.
Download the ATG report to learn
- Who is purchasing using their mobile?
- Which products are most mobile-commerce-friendly?
- What barriers do you need to overcome?
- To integrate mobile in your commerce strategy.
Online businesses need to optimize their current sites with add-on services that do not require major overhauls. These optimization services improve the online experience for each consumer and maximize revenues.
Discover the innovations driving the most optimized (and successful) e-commerce sites.