Market Research

The battle of scales: understanding respondent scale usage across borders and devices

The battle of scales: understanding respondent scale usage across borders and devices

2014-02-19

In survey research, we rely on scales to help understand people’s responses, whether it be to understand how people perceive brands, their various interests, intentions or attitudes. Understanding the differences in opinions is central to market research. However, are these differences really significant?

Download the best methodological paper from ESOMAR Congress.

Getting emotional about advertising

Getting emotional about advertising

2014-02-14

Advertising research has undoubtedly gone through a shake-up in recent years. Tony Lewis from Vision One highlights how the latest thinking is reshaping advertising evaluation techniques and looks at the importance of emotion and, more importantly, how to measure it within advertising with Vision One’s new ad evaluation tool — AdProbe.

White paper

A multi-dimensional view of the digitally engaged consumer: understanding the Christmas shoppers’ behaviour

A multi-dimensional view of the digitally engaged consumer: understanding the Christmas shoppers’ behaviour

2013-11-19

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking to customers, but rather about customers, empowered by technology, choosing how and when to engage with brands. Businesses are aware of the new consumer, yet challenged with understanding their needs and how to engage effectively with them. This paper examines work that has been carried out in support of a single-source methodology in order to understand the complex world of multiple devices and how consumers engage with them as the busiest shopping time of the year approaches.

Stop looking for insights: five simple ways of making insight the lead catalyst for change in your business

Stop looking for insights: five simple ways of making insight the lead catalyst for change in your business

2013-11-11

Why stop looking for insights? It's not that we don't value insights; we believe insights, and those who uncover them, should be the lead catalysts for change in any business. But that means spending less time looking for insights, and more time making sure the ones we have already found are getting the focus they deserve and are really setting the agenda for change. In this article, we highlight some very simple yet effective ways that we have been doing this.

Tracking studies: best practice

Tracking studies: best practice

2013-11-08

Tracking studies are crucial to the success of a brand, enabling better decision making based on the most up-to-date information.

This paper focuses on the best practice of tracking studies and how to integrate new technologies, data sources and research methodologies with the basics for richer insight.

White paper

Better together: integrating customer satisfaction survey and mystery shopping data

Better together: integrating customer satisfaction survey and mystery shopping data

2013-10-04

Customer experience has become a vital point of differentiation for brands and businesses. This white paper highlights how multiple methods of customer feedback can be combined to provide the ultimate insight to your customers' experience.

You Should Be Shot

You Should Be Shot

2013-05-01

Bradley.tv is a full-service video production company that produces fabulous Mobile, Internet and TV content; Corporate, TV, Cinema, Event, Sport, Interactive, Aerial, Motion Graphics, Animation, News, PR, Fashion, Lifestyle, Testimonials, Training, Product Demos and Viral. 2,100 successful projects for agencies and brands worldwide. Text 'Video' to 66777 for showreel.

Insights In-The-Moment

Insights In-The-Moment

2012-11-21

The explosion in ownership of mobile devices, and the ability to send marketing messages directly to individuals at a moment’s notice, has vitalised the field of mobile marketing and mobile market research. This White Paper from Research Now Mobile details how geo-location features are opening up a whole new world for In-the-moment data.

White paper

Are you listening?

Are you listening?

2012-10-25

Confirmit helps businesses operationalise feedback to drive change throughout their organisations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programmes. Confirmit’s solutions enable companies to run feedback and research programmes that increase revenue, reduce costs and promote culture change.

White paper

Incentivising Market Research

Incentivising Market Research

2012-07-10

If your employer were to withdraw your salary, and replace it with “a chance to win an i-pod every day you turn up” can you honestly say you’d diligently carry out your duties and work to the best of your capability? Of course not. We at Research Now strongly believe that proper incentives improve the quality and reliability of the data you receive. Read on to find out why you should too.

White paper

Engaging Mobile Customers

Engaging Mobile Customers

2012-06-20

Our newest white paper, "Engaging Mobile Customers", explores the impact of mobile technology on customer behaviour.

The white paper discusses:

· Benefits of mobile engagement on your customer experience and market research programs

· Challenges to implementing mobile engagement strategies

· Key considerations to examine before implementing mobile as a channel for feedback and research

White paper

Why do some customers love you while other leave forever

Why do some customers love you while other leave forever

2011-10-27

Roger Sant, VP of Maritz Research Europe, discusses the importance of the moments that make customers want to leave and others stay forever.

How to Design an Effective Voice of the Customer (VoC) Insights Program by Forrester Research, Inc.

How to Design an Effective Voice of the Customer (VoC) Insights Program by Forrester Research, Inc.

2011-10-06

Whether you want to launch a top-notch Voice of the Customer (VoC) effort or just enhance your PR efforts through a better understanding of your customers, Forrester's exclusive report, How to Design an Effective Voice of the Customer (VoC) Insights Program, is the document you need! This detailed report is loaded with everything you need to know to understand your customers and learn how to monetize insights. This report focuses on the best practices in VoC research and approaches to make research and insights more actionable. Download your complimentary copy today and boost your PR and marketing success!

The State Of Customer Experience

The State Of Customer Experience

2011-06-10

It's a fact. Brand loyalty has an impact on your bottom line. So it's more critical than ever to keep your customers satisfied and loyal. In "The Role of Feedback in Brand Loyalty" learn the importance of surveying your customers and how creating an intelligent, ongoing dialogue with them can help improve loyalty, retention and revenues.

White paper

Fusing BARB and UKOM data to improve cross-media planning

Fusing BARB and UKOM data to improve cross-media planning

2011-03-11

Improve your cross-media campaign planning .

This paper showcases a 'fusion on the fly' approach to planning that joins
BARB TV currency data with UKOM Online currency data.

It looks at an actual UK advertising campaign of a well-known FMCG brand to
illustrate how well Television and Internet advertising work together to extend the number of consumers that a campaign reaches.

The Role of Feedback in Brand Loyalty

The Role of Feedback in Brand Loyalty

2011-03-03

It's a fact. Brand loyalty has an impact on your bottom line. So it's more critical than ever to keep your customers satisfied and loyal. In "The Role of Feedback in Brand Loyalty" learn the importance of surveying your customers and how creating an intelligent, ongoing dialogue with them can help improve loyalty, retention and revenues.

How do seasonal ad campaigns affect your sales?

How do seasonal ad campaigns affect your sales?

2011-02-04

Over the festive season, Sainsbury’s increased its ad spend by 9% to £22.5m, growing sales by 10.1%. Find out how they, and nine other major retailers, took different marketing approaches to Christmas and, ultimately, how these campaigns impacted sales.

Featuring a review of each retailers’ creative approach, backed up with full ad spend and sales figures, the Seasonal Supermarket Campaigns report from Nielsen will give all marketers a comprehensive insight into the effects of different Christmas retail strategies.

Moving your customers from functional satisfaction to brand devotion

Moving your customers from functional satisfaction to brand devotion

2011-01-05

The description is Roger Sant of Maritz Research talks about the ROI of moving your customers from functional satisfaction to brand devotion

Achieving Greater Insights Means Re-Engaging Respondents

Achieving Greater Insights Means Re-Engaging Respondents

2010-08-05

Our world is changing fast. With the advent of the digital age and all the information sharing that goes with it, businesses are losing control of customer feedback.

Your Brand: At Risk or Ready for Growth?

Your Brand: At Risk or Ready for Growth?

2010-06-11

This new report illustrates a major social change in the way consumers listen to and engage with brands. Only 5% of consumers surveyed in the report trusted advertising and 8% believed 'what the company says about itself'. This equates globally to nearly $426 billion spent on ineffectual advertising activity in 2009 alone.

Keep it simple when understanding brand equity

Keep it simple when understanding brand equity

2009-12-09

Julian Bond, Director at Incite, argues that the most constructive brand-building actions come from simplest approach to understanding equity. His plea is not to waste too much time worrying about how to measure equity, rather spend time thinking about what you want to do with it.

Customer experience management: the next generation

Customer experience management: the next generation

2009-12-09

Roger Sant of Maritz Research argues that we need to transform the way we go about measuring and managing customer experiences. He gives advice on how to start building the insight department of the future.