Market Research
You Should Be Shot
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Insights In-The-Moment
The explosion in ownership of mobile devices, and the ability to send marketing messages directly to individuals at a moment’s notice, has vitalised the field of mobile marketing and mobile market research. This White Paper from Research Now Mobile details how geo-location features are opening up a whole new world for In-the-moment data.
Are you listening?
Confirmit helps businesses operationalise feedback to drive change throughout their organisations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programmes. Confirmit’s solutions enable companies to run feedback and research programmes that increase revenue, reduce costs and promote culture change.
Incentivising Market Research
If your employer were to withdraw your salary, and replace it with “a chance to win an i-pod every day you turn up” can you honestly say you’d diligently carry out your duties and work to the best of your capability? Of course not. We at Research Now strongly believe that proper incentives improve the quality and reliability of the data you receive. Read on to find out why you should too.
Engaging Mobile Customers
Our newest white paper, "Engaging Mobile Customers", explores the impact of mobile technology on customer behaviour.
The white paper discusses:
· Benefits of mobile engagement on your customer experience and market research programs
· Challenges to implementing mobile engagement strategies
· Key considerations to examine before implementing mobile as a channel for feedback and research
Why do some customers love you while other leave forever
Roger Sant, VP of Maritz Research Europe, discusses the importance of the moments that make customers want to leave and others stay forever.
How to Design an Effective Voice of the Customer (VoC) Insights Program by Forrester Research, Inc.
Whether you want to launch a top-notch Voice of the Customer (VoC) effort or just enhance your PR efforts through a better understanding of your customers, Forrester's exclusive report, How to Design an Effective Voice of the Customer (VoC) Insights Program, is the document you need! This detailed report is loaded with everything you need to know to understand your customers and learn how to monetize insights. This report focuses on the best practices in VoC research and approaches to make research and insights more actionable. Download your complimentary copy today and boost your PR and marketing success!
The State Of Customer Experience
It's a fact. Brand loyalty has an impact on your bottom line. So it's more critical than ever to keep your customers satisfied and loyal. In "The Role of Feedback in Brand Loyalty" learn the importance of surveying your customers and how creating an intelligent, ongoing dialogue with them can help improve loyalty, retention and revenues.
Fusing BARB and UKOM data to improve cross-media planning
Improve your cross-media campaign planning .
This paper showcases a 'fusion on the fly' approach to planning that joins
BARB TV currency data with UKOM Online currency data.
It looks at an actual UK advertising campaign of a well-known FMCG brand to
illustrate how well Television and Internet advertising work together to extend the number of consumers that a campaign reaches.
The Role of Feedback in Brand Loyalty
It's a fact. Brand loyalty has an impact on your bottom line. So it's more critical than ever to keep your customers satisfied and loyal. In "The Role of Feedback in Brand Loyalty" learn the importance of surveying your customers and how creating an intelligent, ongoing dialogue with them can help improve loyalty, retention and revenues.
How do seasonal ad campaigns affect your sales?
Over the festive season, Sainsbury’s increased its ad spend by 9% to £22.5m, growing sales by 10.1%. Find out how they, and nine other major retailers, took different marketing approaches to Christmas and, ultimately, how these campaigns impacted sales.
Featuring a review of each retailers’ creative approach, backed up with full ad spend and sales figures, the Seasonal Supermarket Campaigns report from Nielsen will give all marketers a comprehensive insight into the effects of different Christmas retail strategies.
Moving your customers from functional satisfaction to brand devotion
The description is Roger Sant of Maritz Research talks about the ROI of moving your customers from functional satisfaction to brand devotion
Achieving Greater Insights Means Re-Engaging Respondents
Our world is changing fast. With the advent of the digital age and all the information sharing that goes with it, businesses are losing control of customer feedback.
Your Brand: At Risk or Ready for Growth?
This new report illustrates a major social change in the way consumers listen to and engage with brands. Only 5% of consumers surveyed in the report trusted advertising and 8% believed 'what the company says about itself'. This equates globally to nearly $426 billion spent on ineffectual advertising activity in 2009 alone.
Keep it simple when understanding brand equity
Julian Bond, Director at Incite, argues that the most constructive brand-building actions come from simplest approach to understanding equity. His plea is not to waste too much time worrying about how to measure equity, rather spend time thinking about what you want to do with it.
Customer experience management: the next generation
Roger Sant of Maritz Research argues that we need to transform the way we go about measuring and managing customer experiences. He gives advice on how to start building the insight department of the future.