This is the story not of David versus Goliath, but of David versus several Goliaths. It’s a tale of how Kindred, a communications agency borne out of the merger of an advertising agency, a PR shop and a digital outfit, took an unfashionable product and defeated brand behemoths - not by out-spending them, but out-smarting them.
2014 is the year social media comes of age. It is when leading networking platforms that started out in the mid-2000s will embrace bolder experimentation and move towards visual interactivity, commercialisation and, eventually, consolidation. Content marketing (and especially video marketing) will lead storytelling. Consequently, this is also the year that brands will need to move on from being merely present on social media, and instead get smart about their presence on it.
When it comes to pitching preferences and turn-offs of journalists and bloggers, are there questions that you wish you could ask? We can help — we’ve grilled the media on the best (and worst) things about working with PRs.
PR is arguably the most versatile weapon in the marketer’s arsenal and can be a very effective way to amplify your marketing spend, especially when you’re under pressure to increase return on investment. Here are five simple ways to use PR effectively and ensure maximum bang for your buck.