Content Marketing

How to turn one piece of content into 100

How to turn one piece of content into 100

2014-07-17

You’re committed to a content marketing programme and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximise the mileage of every dollar spent. One smart way to do that is by repurposing content. Read how in this report.

Seven steps to creating and executing an editorial calendar

Seven steps to creating and executing an editorial calendar

2014-07-14

Content marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs.

Stay focused with this how-to-guide on creating an editorial calendar.

Measuring the effectiveness of your content marketing

Measuring the effectiveness of your content marketing

2014-07-04

Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.

How to give a killer presentation

How to give a killer presentation

2013-10-02

A 12-year-old boy from Kenya was asked to give a TED talk. Although nervous and inexperienced in English, he told his story before a crowd of hundreds. And when he finished, the response was immediate — a full standing ovation.

'In a matter of hours, a speaker’s content and delivery can be transformed from muddled to mesmerising.'

In this GoToWebinar article, TED curator Chris Anderson shares how speakers of all levels can learn to give world-class presentations. Download to discover:
- Presentation tips from the head of TED
- What TED talkers do differently
- Ways to find and frame your story
- How to give a talk that people enjoy watching

Buying Signals

Buying Signals

2013-07-12

Social media has changed the way customers buy things. They engage businesses on their terms, swap information about vendors, and share recommendations and reviews online. Now, technology is offering marketers a new way to catch up.

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Use web content management to drive multichannel customer experiences

Use web content management to drive multichannel customer experiences

2013-06-21

Can web content management actually help you deliver compelling customer experiences? According to our latest Digital Intelligence Briefing, 87 per cent of respondents believe it should — but only 23 per cent of them think that their current solution does a good job enabling these capabilities.

Download the Adobe & E-consultancy report, From Content Management to Customer Experience Management, to find out what more than 1,000 marketers say about their WCM — and to learn how you can create, manage, and deliver personalised customer experiences across all of your digital channels.

How content marketing conquered the omni-channel world

How content marketing conquered the omni-channel world

2013-06-14

In the face of overwhelming media proliferation during tough economic times, one strategy reaped a rich harvest of customers. Yet content marketing still suffers from multiple definitions and a plague of myths. Content marketing leader John Brown Media explains how content marketing became the omni-channel strategy for our omni-channel world.

LinkedIn Marketing: A Guide

LinkedIn Marketing: A Guide

2013-05-03

How to integrate LinkedIn with your marketing strategy and boost your bottom line.

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Is digital publishing on the iPad perfect for your brand?

Is digital publishing on the iPad perfect for your brand?

2013-05-01

At Future, we've been at the forefront of the tablet revolution from day one and have had to answer the very questions you're asking right now — and nine times out of 10, no one had ever asked them before, let alone provide answers that we could use.

With that in mind, here are the 12 things every marketing director should know about publishing on iPad (that we wish someone could have told us).

The Power of Multicultural Content

The Power of Multicultural Content

2013-04-22

Targeting digital marketing campaigns at different cultures and languages is a no-brainer for global brands.

15 Content Nuggets

15 Content Nuggets

2012-07-23

Creating, publishing and promoting good content attracts customers, builds trust and makes you visible. To make sure you are doing it right, Vocus has enlisted four of the biggest content experts – Joe Chernov, Scott Stratten, Ann Handley and Adam Singer – to write an expert guide containing 15 great tips to get you started.

Download this free guide to find out:

How to make content that really appeals to customers
How and where to publish it, so it gets found by more people
How to pick the best stories to create increased interest
How easy it is to get your colleagues creating great content

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