Financial services brands are racing to become more customer-centric after several years of economic turmoil but face tough challenges, not least from the unique regulatory environment in which they operate. Marketing Week brought together eight marketing experts from across the sector to debate responses to those challenges, and discuss how brands are reacting to new channel opportunities.
We've all heard that online video content is booming. But what does that mean for marketing?
Panellists from Bacardi, Land Rover, ASOS, Facebook, YouTube and Red Bee Media discuss the challenges and opportunities for content creation, and give their tips for an effective video content strategy.
What is the difference between a social shopper and a dedicated fan? And can you connect with a detached introvert? Ruth Mortimer learns more at a Marketing Week/SAS seminar on a new segmentation model.
Marketing Week's latest roundtable, in association with Experian Marketing Services, examines the challenges of multichannel marketing with a panel of senior industry figures. As marketers continue to explore a wide variety of digital technologies, our panel concludes that data remains the driving force of any brand strategy.
Marketing Week's latest roundtable, in association with SAS UK and Capgemini, explores how social media and other digital channels can help brands personalise their communication strategies and achieve greater levels of consumer engagement.
Marketing Week’s latest roundtable, in association with SAS, addresses how web-based technology has added spice to the mix of marketing channels, as brands get a taste for direct engagement with their consumers.
Fedex, British Airways, P&O Cruises and SeaFrance joined the debate and discussed ways in which they communicate with different types of customer.
Marketing Week's latest roundtable, in association with SAS, shines a spotlight on the travel industry and leading brands within the sector. Just as travel broadens the mind, so the greater use of social media is increasing the opportunities for engagement.
Air France, BAA, Hostelling International, Page and Moy, Princess cruises, Transport for London and Virgin Atlantic Airways joined the debate and discussed ways they keep their finger on the interactive pulse.
Download the related white paper - "Understanding Social Media"
Marketing Week's latest roundtable, in association with Communisis explores the ways brands can build a truly 'customer-centric' strategy and make it work in a multi-channel world.
BSkyB, Ladbrokes, Capital One, Phones4U and the BBC joined the debate and discussed ways they have engaged with their consumers while carrying out effective marketing for their organisations. How do the best in our industry measure, manage and execute campaigns in an entirely new communications landscape?
Marketing Week’s roundtable in association with 2ergo asks whether brands such as Aviva, Guardian Media, Unilever, Barclaycard and others are ready to take advantage of the many advances in mobile marketing.
Marketing Week’s third roundtable in association with Google and YouTube asks if brands are in a position to take advantage of the far-reaching potential of online video. Watch marketing directors from brands such as Audi, Nokia, 20th Century Fox debate the issues with Chief Executives from agencies such as McCann Erickson, Euro RSCG, OMD and Rainey Kelly.
Marketing Week's second roundtable, in association with Google, explores whether the real-time results now available from digital market research will revolutionise brand insights on and offline.
Watch this highlights video to see how the discussions progressed between brands such as Mars, American Express and Aviva and market research agencies including YouGov, Ipsos Mori and comScore.
Who is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future.
Marketing Week's first roundtable, in association with Google, brought together a dozen of the UK's leading marketers to discuss how the growing number of digital tools can be harnessed to help their brands interact with customers.
The number of opportunities to utilise music within marketing to drive ROI and engagement has exploded. While some, such as O2 and Barclaycard have made it core to their marketing strategy, the majority have little understanding of music marketing or what it means, with zero quantifiable insight or knowledge.
But marketers are waking up to the fact that insight-led music marketing can grab consumers’ attention, arouse their passions and alter their perceptions of brands. Watch leading UK companies including Barclaycard, Mastercard, Unilever and BT uncover the latest trends, challenges and potential solutions available to empower a marketing communication through music marketing.
Better together…How bringing marketing and customers services together leads to satisfied customers.
When it comes to delivering a great customer experience, the role between marketing and customer services is often blurred. Marketing Week’s roundtable, in association with Vertex, got together Customer Service and Marketing Directors from well-known organisations like bmibaby, National Trust, BBC and French Connection to name a few, to explore how marketing and customer services can work better together to make brand strategies more effective.