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We've all heard that online video content is booming. But what does that
mean for marketing?
Panellists from Bacardi, Land Rover, ASOS, Facebook, YouTube and Red Bee
Media discuss the challenges and opportunities for content creation, and
give their tips for an effective video content strategy.
Roger Sant, VP of Maritz Research Europe, discusses the importance of the moments that make customers want to leave and others stay forever.
The description is Roger Sant of Maritz Research talks about the ROI of moving your customers from functional satisfaction to brand devotion
Marketing Week joined forces with RAPP and international brands Philips and Eurostar to explore how brands can best use the social media space to develop real relationships with real consumers.
Julian Bond, Director at Incite, argues that the most constructive brand-building actions come from simplest approach to understanding equity. His plea is not to waste too much time worrying about how to measure equity, rather spend time thinking about what you want to do with it.
Roger Sant of Maritz Research argues that we need to transform the way we go about measuring and managing customer experiences. He gives advice on how to start building the insight department of the future.